Offer more flexibility to your customers with unified payment
With the advent of digital tools, consumers have also diversified their shopping journeys. Previously, physical stores were the only point of contact with the consumer. Today, omnichannel selling has become predominant and necessary for the sustainability of any business. The consumer will multiply the doors of entry with the brand, changing their purchasing journey. Unified payment is becoming a strategic issue for companies.
Unified payment : challenges and solutions
Le 15 January 2021
To meet these new needs and optimize the customer experience, the range of consumer services has grown: physical stores, online stores, Click and Collect, telephone sales, etc.
But these new modes of consumption make the management of payments, accounting reconciliations, monitoring of customer behavior… The goal of payment or unified commerce, allows all sales channels to be centralized, putting the customer at the center of the purchasing journey.
The challenges of unified payment for merchants
Payment is the cornerstone of the multi-channel consumer journey. Poor transmission of payment information between the various sales channels represents significant risks for merchants. This will directly impact their management of administrative costs, banking operations, the traceability of past exchanges with payment providers, accounting reconciliations, etc.
To meet these challenges, the merchant must be able to centralize payments from his various points of sale so that all flows appear on the same platform and thus facilitate the management of transactions, reimbursements, status of payments, accounting exports, etc.
Unifying your payment information in a single interface is also an asset for your customer relationship. This will allow you to retrieve all payment data and learn more about your customers, regardless of the channel used. With this data, you will be able to set up actions, responding to the challenges of customer loyalty.
The platform used must also be able to connect with the merchant’s various management tools (ERP, CRM, etc.) so that centralization is optimum.
Provide your customers with a multi-channel shopping experience while making payment management easier. The CentralPay solution integrates several levels of unification :
- Unification of payment methods
Meet all collection needs with CentralPay services : credit card, transfer, wallet, direct debit, holiday voucher and accept multiple currencies.
No more need for a multitude of payment service providers to answer all customer requests. All your payment methods are centralized in one place.
- Unification of the flows of the different sales channels
Whether remotely, in a physical store, in an online store, or on the go, all your payments are unified in the same banking environment and governed by the same rules.
Thanks to unified payment, partially automate certain mechanics, reconcile all types of collections regardless of the sales channel, facilitate bank reconciliations, perform accounting exports or even obtain financial reports for your company.
Want to learn more about unified payment at CentralPay? Contact our teams.