Digital, a new basic necessity

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digital transition

Digital awareness

Le 20 June 2020

The Covid19 crisis has particularly focused attention on digital transition and the full extent of its possibilities. Compelled to act, from the neighborhood trader to the big industry, policymakers have adopted technological solutions that they ignored or put back in time. A somewhat rapid and forced digital shift, but where the urgency is greater than the fears.

In France, solid digital infrastructures

In this period of uncertainty for many sectors, digital technology has taken over, when possible. The opportunity to show your absorption and resilience capacities.

With a 74% rate of use of banking applications, + 45% of orders placed on the sites of large-scale distribution drives, 25% of the 27 million working people working from home, 600,000 medical teleconsultations for the single month of March 2020, uses have shifted massively to digital services.

First observation and not the least, the large infrastructures, networks but also payment, resist and resist well. A clever mix of scalability and microservices developed in a distribution logic, they are capable of an elasticity that has long been praised, but that we have never had the opportunity to really appreciate.

The quality of digital experiences

But make no mistake about it. While digital has shown its great resistance at a particularly critical time, this is not necessarily the case for companies and organizations. We are living a life-size test of the successes, but also of the illusions they may have had about their technological progress.

Faced like everyone else with an unprecedented situation, the economy and trade face many challenges, human, logistical and technological. Finally, the observation is made of the immense digital divide over which it is no longer possible to cast a modest veil.

This crisis is therefore indicative of the quality of our digital experiences as well as of our shortcomings. Coming out of confinement, it’s a safe bet that companies and traders will seek to reorganize the relationship with their customers, administrations with their citizens, to no longer relive an operation in such degraded mode as the one we have experienced in recent years. weeks.

Digitize payment to maintain proximity

If there were some positive points to be taken from this crisis, it would certainly be the widespread awareness that digital transition is not just for the big guys. At the foot of the wall, faced with the scarcity of their sales and available outlets, neighborhood traders, market gardeners, artisans, but also a large part of the tertiary activities such as real estate agencies, condominium trustees, training or even the council, took urgent measures they had long ignored.


Article initially published on May 13, 2020 and to be read in full on